Breadth and depth

Qualitative research at scale

The accessibility of low-cost hardware, data, AI, and new software platforms has made it easier to gather rich behavioral and attitudinal data across large numbers of people. However the depth of in-person observational research is hard to replicate online, in particular as an empathy building exercise for design teams. How can design teams effectively combine the depth of qualitative research with the breadth of quantitive research? 


In this Virtual Smart Salon we will discuss how can teams carefully align research methods to the research objectives and what is the right sequence of activities.


Unfortunately, this event has taken place. Please join us for our next Virtual Smart Salon, Perceptions of sustainability.


Tuesday, March 23 at 5PM EST.


Register now


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