Early adopters of ecosystems will establish long term competitive advantages
Tech-first leaders like Amazon and Google are transforming businesses across many traditional sectors. However, established businesses with their own deep knowledge of customer needs, IP, and unique product offerings are also well positioned to drive new growth through a connected product and service approach.
This one-page overview on the Gatorade Gx Sweat Patch and App will give you a concrete example of how an Ecosystem Growth Strategy can utilize a network of integrated products and services beyond your core offering to deliver brand and business impact.
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