How social design can make new products more human

A Virtual Smart Salon book launch for Carla Diana’s ‘My Robot Gets Me’

As connected products continue to crop up in all aspects of everyday life–motivating us to exercise, reminding us to take our medication, helping us achieve work goals, and more–they will become trusted and familiar entities upon which we increasingly depend. These devices work best when they go beyond being “smart” to become savvy about social, cultural and personal norms, and authentic human interaction won’t come from more technology, but better design. We’re clearly seeing only the tip of the iceberg in terms of capability and how “smart” products can enhance our lives. How do we take it to the next level?


Join author Carla Diana in conversation with technology journalist Stacey Higginbotham for the book launch of ‘My Robot Gets Me: How Social Design Can Make New Products More Human,’ published by Harvard Business Review Press.


In this Virtual Smart Salon they will discuss

How can social savvy become a core feature to make product interactions more intuitive?
What opportunities exist to heighten engagement between people and their interactive products?
How can team members from varied disciplines stay aligned to put intuitive interaction at the forefront?
How can we keep stakeholders aligned on the core value of a social product?


Unfortunately, this event has taken place. Please join us for our next Virtual Smart Salon, Innovating today for tomorrow.


Monday, May 17 at 5PM EDT.


Register now


Let's design a smart world together. Get in touch.