Shaping the future of early detection
Tuesday, June 9 | Virtual
About the event
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Diagnostic tools are rapidly moving beyond the walls of the clinic and into homes, onto bodies, and seamlessly into everyday life. Early detection is becoming more continuous and accessible, especially in cancer screening. But with this shift comes new complexity: redefining what “early” truly means, balancing the benefits of proactive screening with the risks of overdiagnosis, and ensuring that more data leads to better—not more confusing—care.
This Salon brings together leaders across clinical care, diagnostics, and consumer technology to explore how we design for this new reality. The conversation will focus on bridging fragmented systems, translating data into meaningful action, and supporting the emotional experience of patients navigating uncertainty.
What we’ll discuss
- How early detection is shifting from hospitals to homes, and what that means for care delivery
- Connecting fragmented data into a cohesive, patient-centered system
- The realities of physician bandwidth in a world of continuous patient-generated data
- Designing for the psychology of early detection, including managing anxiety and uncertainty
- How to create intuitive, supportive user experiences that prioritize prevention and quality of life
Agenda
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Meet our speakers
Mark Fallai
As the Vice President Customer Experience at Exact Sciences, I lead a team of talented and passionate professionals who are dedicated to creating and delivering innovative solutions that help detect cancer earlier, and guide treatment. With over 20 years of experience in the field of design and customer experience, I have developed and honed my skills in creative direction, branding, graphic design, and product design.
My mission is to leverage my expertise and creativity to empower my coworkers and customers to eradicate cancer and the suffering it causes. I am constantly inspired by the brilliant and compassionate people I work with, and by the positive impact we make on millions of lives. I am also always eager to learn new things and explore new possibilities, as I believe that continuous improvement and innovation are essential for achieving our goals.
Focused on the future of health. I work at the intersection of strategic foresight, human-centered design, and care services innovation. Over 20 years of experience in the healthcare industry across Academic Medicine, Biotechnology, and MedTech.
Rafael Rexach
Richard Whitehall
Richard is a passionate leader driving Smart's success with a focus on design and technology for positive change. He champions innovation in mobility, emerging tech, health, and wellness, consistently pushing boundaries to impact both organizations and individuals. His exceptional work has garnered numerous awards, and his diverse background in engineering, design, and international experience brings a global perspective to his leadership.

