The future of sports on screen

Not only are televisions themselves changing, but so is how we watch it—especially when it comes to sports. From AI-powered personalization to multi-screen viewing, the “best seat in the house” isn’t confined to the stadium anymore.

Join us for a virtual conversation on March (11/18), 2026 at 12:30PM EST. We’ll explore the future of the sports fan experience and what it means to design for fans across every mindset, from die-hard loyalists to newly curious viewers.

Experts will explore:

• The role of AI in enhancing understanding, accessibility, and real-time engagement
• Designing seamless multi-screen and multi-moment sports experiences
• Lowering barriers for new fans while deepening engagement for devoted ones
• What the next generation of sports platforms must deliver to stay relevant

Together with experts across design, media, and technology, we’ll unpack how emerging tools and shifting behaviors are reshaping the way sports are discovered, watched, and shared.