Defining user research in the age of LLMs

Joe Dietzel is the Executive Director and UX Leader at JPMorgan Chase, where he leads AI design initiatives within JPMorgan Wealth Management. He focuses on integrating digital workers into human workflows and brings more than a decade of UX research experience driving product innovation, user satisfaction, and business growth.

Previously, Joe directed the design research program for J.P. Morgan Wealth Management, supporting millions of clients across multiple business channels. His expertise spans building cross-functional teams and partnerships, scaling research programs, and conducting end-to-end research across complex digital products.

Joe is also an invited conference speaker, former conference and meetup co-organizer, and a mentor to emerging UX researchers through Chase and ADP List. He is committed to advancing UX research and creating meaningful impact through human-centered design.

20+ years experience in digital research & planning. Over the years my curiosity about what makes people tick has been the cornerstone of my work. I've led research and strategy projects for a broad range of products, services and industries including hospitality, consumer packaged goods, pharma, pet health, food & beverage, healthcare, and financial services.

• Recommendation and development of research methodology
• Selection and oversight of facilities and recruiting
• Screener and discussion guide development
• Immersive fieldwork, moderating groups, conducting interviews
• Authoring full reports with strategic recommendations
• Team management and process development
• Creative and design inspiration

10+ Years in research, design, statistics and human factors.
5+ Years in leadership, strategy, and team building

Loves to lead, read, and advocate for user needs!

Currently fostering a collaborative research environment that continues to prove the ROI of UXR that delivers a better experience for feeding the globe @ HelloFresh.

Challenging confidence and making the right business vs. customer tradeoffs is what I strive to bring to every conversation; it instills more confidence and trust built in research's ability to deliver an independent look into more and more complex problems and sometimes even more complex solutions.

Cameron is a Strategy Director who leads multidisciplinary teams to tackle human issues for big brands. An expert in design research and service design, Cameron uncovers the root of behaviors and motivations to strategize actionable paths for improved products and services. Notable clients include Capital One, PepsiCo, Meta, US Dept of Veterans Affairs, US Dept of Agriculture, and Lexus. Cameron has an MFA in Transdisciplinary Design from Parsons School of Design.