Unlocking personalized user experiences
Armed with access to behavioral and demographic data, personalization has become a huge motivator for brands seeking loyalty and cultural relevance. Although, personalization can mean many different things to different people, and entering into these relationships with brands means sacrificing privacy for products and services tailored to who we are and what we want. So, how should brands respond? How much personalization is enough? Who is in control? What kind of ROI can brands really realize by seeking to tailor products and experiences?
Join us Tuesday, September 14 at 5PM EST
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